Privacy Policy

This Privacy Policy sets forth how Digitona AB (“Digitona”, “we”, “us”, or “our”) collects, uses, protects, and respects your personal data in accordance with the General Data Protection Regulation (GDPR) and other relevant privacy laws. By engaging with our website and services, you consent to the practices described in this policy.

1. Introduction

1.1 Purpose and Scope

This document aims to transparently outline our practices regarding the collection, use, and protection of your personal information across our services and website.

2. Information Collection, Use, and Legal Basis

2.1 Personal Data Collection

• Personal Information: We collect personally identifiable information (e.g., name, email address) provided through contact forms or service usage.
• Usage and Tracking Data: Utilization of cookies and similar technologies helps us track website usage patterns and customize our services.
• Legal Basis for Processing: We process your data based on consent, contractual necessity, compliance with legal obligations, vital interests, public tasks, or legitimate interests, such as improving our services and protecting against fraud.

2.2 Purpose of Data Processing

• To provide, maintain, and improve our services and website.
• To communicate changes, offers, or important service notices.
• For customer support and to respond to your inquiries.
• For internal analysis to enhance service quality.
• To fulfill legal obligations or protect rights and safety.

3. Analytics and Data Sharing

3.1 Google Analytics GA4

Our use of Google Analytics GA4 for tracking and analytics purposes is disclosed, adhering to GDPR compliance for transparency in data usage.

3.2 Data Sharing and Third Parties

We may share your data with trusted third parties or as required by law. Any transfer of data outside the EEA is conducted with appropriate safeguards in place to protect your privacy.

4. Data Protection and Rights

4.1 Security and Data Protection

We implement stringent security measures to safeguard your personal data against unauthorized access, alteration, disclosure, or destruction.

4.2 Your Privacy Rights

Under GDPR, you have the right to access, rectify, erase, limit processing of your data, object to processing, and, where applicable, the right to data portability. You can withdraw consent at any time, without affecting the lawfulness of processing based on consent before withdrawal.

5. Data Retention and Withdrawal

5.1 Retention Policy

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

5.2 Withdrawal of Consent

You have the right to withdraw your consent at any time, with instructions for withdrawal provided in our communications or upon request.

6. Complaints and Contact Information

6.1 Complaints

You have the right to lodge a complaint with the relevant supervisory authority if you feel your data protection rights have been breached.

6.2 Contact Us

For any inquiries regarding this Privacy Policy or your personal data, please contact us at:

• Mail: Digitona AB, Ringvägen 50 B, 118 67 Stockholm, Sweden
• Organization Number: 559146-4382

We may update this Privacy Policy periodically to reflect changes in our practices or the law. We recommend reviewing it regularly. This policy is effective as of [Date].

This revised Privacy Policy incorporates all necessary elements to ensure compliance with GDPR and provides a comprehensive approach to data privacy, ensuring transparency, security, and respect for user rights.